Fix technical issues first and foremost

Guerrilla marketing programs are designed to obtain instant results with limited resources through creativity, high-quality relationships, and a willingness to try unusual approaches. This is particularly handy when other sites have copied our website pages and neglected to take out the Meta Author tag. And all these considerations make SEO …

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This year will be the year of page impressions

SEO often succeeds more than any other form of digital marketing as they reduce acquisition costs for new customers. Keep in mind that server-side or pre-rendering is still a great idea because it makes your website faster for users and crawlers, and not all bots can run JavaScript. Setting the …

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How we improved our web crawlers in two days

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

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Measure and Improve by paying attention to reporting

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business' content marketing strategy. Over the years, I've gotten very far with my on-page SEO strategy. You'd be surprised: Smart on-page SEO and especially …

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The role of SEO

As I've mentioned throughout this guide, making sure that your technical (on-page) SEO is taken care of is the most important beginning to a powerful, well ranking site. However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their …

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Interesting facts I bet you never knew about widgets

SEO doesn't have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Any way of getting more customers to be aware of your company is important - particularly when they are looking for a product or …

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Using text links strategies like the pros

Trust between a potential customer and a company must be present for a potential customer become a customer. The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. You need to understand where you are now in order to …

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Meaty meta descriptions may affect your trust rank tactics

As they prepare campaigns, advertisers make decisions regarding the appropriate mix of media. The optimal mix for an objective dealing with brand recognition will be different than when brand recall serves as the objective. As technology develops, search engines also adapt to these changes by altering their algorithms that define …

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Disambiguation, and diversity are important when it comes to hits

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

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Never changing widgets will eventually destroy you

That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. Marketing objectives are paired with key target markets. Search engine experiences are becoming increasingly personalized. That's why …

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Things to avoid when dealing with non reciprocal links

The fact is that for many people, the word Google is synonymous with the term search engine. Long titles aren't displayed in full in search results which can be unhelpful to users. If your business is presenting stock images as an actual representation of your business, then your potential customers …

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Takeaway tips for domain authority

A social network is a social structure of individuals and/or organizations that are tied together in some manner. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and …

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How to reinvent anchor text without looking like an amateur

Google is becoming increasingly less tolerant of cross site duplication, i.e. For example, imagine that you have a technical product in the B2B (business to business) space. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on …

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Self-publishing Parasite SEO based purely on analysis

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. The …

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Consider SERPs at the inception

SEO metrics should be continually analyzed and the results should be reviewed to see if progress toward various goals takes place. When determining the value of a keyword topic it's important to understand what it will take to drive traffic for that keyword. SEO is partly about building appropriate content …

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You should be making a concerted effort to keep up with backlink analysis

Web advertising programs also receive attention along with search engine optimization (SEO) techniques. Read on for more information! To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website's search engine ranking and keeps it there. Good content plays a …

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How we improved our web portals in on week

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of …

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Myths and misconceptions about reporting

Producing quality video content is the first step, but without a solid marketing campaign in place, you'll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in …

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Be aware of rel=nofollow for links when working on keywords

Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior. Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. A strong brand …

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According to Google, featured snippets get clicks

A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads "above the fold" ("Top Heavy"). Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be …

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Assess the Market Opportunity

Research your target audience - If you've ever tried to do anything in the dark, then you obviously know how difficult it can be - trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. The Disavow tool is part of Google Search …

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This story about white hat SEO will haunt you forever

Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Internal backlinks are created on your site or blog and there's no external element in their creation. The reason behind the creation of internal links it …

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Personalization counts: how do CTRs fit into this?

This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and …

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Think about domain authority from the start

There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search …

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Clarification about doorway sites

Webpages with content that is too long can also negatively affect you and your rankings. Web server log analysis and web analytics are part of SEO monitoring. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching …

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Market Segmentation

Many business advertisements provide web addresses or telephone numbers so that buyers can request more information or make a purchase. It's far superior for outsiders to leave reviews (even if they're bad), but never the CEO. SEO is an integral part of any digital marketing strategy. Basically a search engine …

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Take care when dealing with link research

Not everyone can be an ICANN registrar. An effective IMC program incorporates these new elements into the advertising and promotions plan. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important …

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Search marketing implications related to LSI

You can also carry on creating additional content for your users to read and share; maintaining a blog is time-consuming but near-invaluable when it comes to SEO. Blogging interesting posts at least once if not several times a week will have a major impact on your search results. Oftentimes, low-quality …

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A focus on analytics to benefit search engine placement

The canonicalization method is preferred, just in case a link to a "review page" occurs on an external website, which will pass the link equity to the product page. That's really easy, easy answer: it's Google! Many emotions can be connected to products, including trust, reliability, friendship, happiness, security, glamour …

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Never underestimate the influence of offsite SEO

SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. For sites "with just a few things to mark up," Google also offers a tool within Search …

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Things to avoid when dealing with inbound links

Keyword density refers to the number of times a particular keyword is used in the content of your website. The cloak-and-dagger element makes it a little more fun. Evergreen content is quality, useful content that is relevant to readers for a long period of time. Google knows that if a …

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