Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind. Be sure to set up conversions using Google Analytics, so you know your conversion rate and can improve it by tweaking things on your site. SEO - an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Today's web user demands more from websites.
Make widgets a priority
Marketers can obtain permission by providing incentives for sign-ups, such as information, entertainment, a gift, cash, or entries in a sweepstakes. External links are links
from Do your homework! The primary resources
are all available here. Its as simple as your ABC's websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. Competitors might enter a market and usurp a brand's position.
Never underestimate the influence of quality
The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. Do a Google search
Have you seen this great place for hire tools
? "bmw auto" to see universal search results in action. What do you perceive as failure? Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence.
My thoughts on bounce rates
Searchers often enter refinements when the initial search doesn't provide satisfactory results, but the results do provide clues on what to search for. It's critical to understand as much as possible about the website, past SEO efforts and industry as possible. An aged domain is one that was established some time ago and may even have some traffic coming to it. We asked an SEO Specialist
, Gaz Hall, from SEO York
for his thoughts on the matter: "On the Internet, people tend to scan text rather than read it from cover to cover. That's why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy."
Choosing Better Keywords
Reciprocal linking; again, it's against Google's guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. Read The talk on Facebook is about HeatAll
at the moment. and understand heat
maps, know your visitors/users and occasionally test your user interface. Tags are intended to give search engines a method of understanding the site's architecture. Google will compare a page's title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short-it wasn't pretty, and Google didn't like it.