Never changing widgets will eventually destroy you

That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. Marketing objectives are paired with key target markets. Search engine experiences are becoming increasingly personalized. That's why …

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Myths and misconceptions about reporting

Producing quality video content is the first step, but without a solid marketing campaign in place, you'll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in …

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Think about domain authority from the start

There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search …

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We've reached a tipping point when it comes to bread crumbs

If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would …

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The worst advice I've heard about keyword stuffing

Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. Market segmentation (dividing your market into smaller sets of prospects who share certain characteristics) takes many different forms. Rather than repeating body copy on pages, sites with a low ratio of unique …

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Keyword splicing

The higher the metric, the higher the ranking power. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Google values relevancy to the user's search more than it values pure LINK Authority. When the content …

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Make sure you're being indexed

One should always keep an eye on those who want to take your spot. Many small and large organizations employ virtual private servers (VPSs). The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. The two biggest algorithm changes that Google released to ward …

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Things that make you love and hate SEO campaigns

Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. To combat this add a list of related articles at the end of each blog as …

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Bucket brigades based on bounce rates

Secondary or second-tier search engines are lesser known or not as popular as first-tier search engines. Creating incredible content that people will want to share is still the best way to earn links. Let's review each item in detail after you learn about the importance of keyword research. Many global …

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Quality over quantity when it comes to mobile search

Shorter domain names (consisting of a single English vocabulary word) tend to attract more broad (untargeted) traffic. The below figure will clearly show how SEO is based as a subset of digital marketing. Many CMS systems come with built-in review functionality. The concept stems from mainframe computers in which one …

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Short Story: The truth about non reciprocal links

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. If the wrong people are hitting your website, it's all for nothing META tags are pieces of HTML code which some search engines …

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Tactics around html

You've seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Depending on your business, it can be important to be listed in …

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Take care when dealing with backlinks

Keep in mind: Domain Authority is not an absolute measure of your website's search engine standing. If you are creating an in-house application, be sure to include on-page and on-site SEO as part of your design. You can use some practical tools that'll make it much easier to find keywords …

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To get fast rankings, you need local search

In essence, consumers tend to prefer brands sold by socially responsible companies. When itoccurs, shoppers select from a group of brands rather than one specific brand. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms How can e-commerce programs and …

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To get fast rankings, you need quality

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. If you're going to change a URL, but you don't want its link juice to disappear, you can use a 301 redirect. A …

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