Lets look at our approach to 301 redirects

These are all very important questions to ask yourself when assessing the homepage and website overall. Evergreen content basically means well-written content about topics that do not go out of date-or at least, not easily. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. As you …

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We've reached a tipping point when it comes to bread crumbs

If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would …

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Concentrate on actionable nofollow links

Google's SEO Starter Guide states that, "If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would." In other words, including keywords - or at least clear and direct information - in your URL is a best …

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Enthusiastic about reporting

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it's user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Search behavior is always changing, so search engine …

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Use Rel Canonical Tag To Improve Ranking

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Make sure any SEO consultant you hire has years of real-world SEO experience. As an SEO, your primary goal is to make sure that each page has …

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Combine responsive design and ROI for Supercharged SEO

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Individuals spend an average of 3 hours and 18 minutes per day on mobile devices. Higher perceived subjective costs associated with collecting external information decrease the likelihood that the …

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The worst advice I've heard about keyword stuffing

Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. Market segmentation (dividing your market into smaller sets of prospects who share certain characteristics) takes many different forms. Rather than repeating body copy on pages, sites with a low ratio of unique …

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Link internally if possible

You need to see things from your customers' point of view and, more importantly, you need to write the things that appeal to their viewpoint. Many quality open source software packages are worth exploring. Search engines pay attention to how long a user stays on your website and the pages …

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Answered - your burning questions about authority sites

What a user enters into the Google search box is considered a keyword or keyword phrase. The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it. If you have the exact match domain name, search engines will give your domain priority. Customized …

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Concentrate on actionable sitemaps

Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal mistake. Shared hosting comes in many variations. Keyword …

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High advertisement ratio can be mitigated by using analysis

Understanding at all times what is happening with your site from both a webmaster and statistician's viewpoint will only reap benefits. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. When performing SEO, it is …

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Keyword splicing

The higher the metric, the higher the ranking power. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Google values relevancy to the user's search more than it values pure LINK Authority. When the content …

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Learn to do SEM like a professsional

These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it's no longer about the exact numbers. Marketing objectives are paired with key target markets. SEO today is increasingly driven by natural language …

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Make sure you're being indexed

One should always keep an eye on those who want to take your spot. Many small and large organizations employ virtual private servers (VPSs). The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. The two biggest algorithm changes that Google released to ward …

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My thoughts on SERPs

Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. Think long term rather than short term. Short term will get you …

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The secret behind link building

Make sure you understand the acceptable performance baselines, the scheduled maintenance times, and the change request methodology (if any). High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the …

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Things that make you love and hate SEO campaigns

Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. To combat this add a list of related articles at the end of each blog as …

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Who else wants to enjoy web 2.0

A tool that is useful for keeping track of your character count is Nightbird. If your primary audience is in Australia and you are hosting your site in Los Angeles, your users in Australia will experience long network latency (slower site response times). You can get up to six sitelinks …

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Who else wants to know the mystery behind SEM ?

The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to …

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Why analytics matter

Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. When an ad convinces consumers of a brand's superiority, persuasion has taken place. Those individuals involved in designing a communications campaign must thoroughly understand the product being sold …

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Beginner's guide to analysis

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. A quality program identifies customer advocates who exhibit behavioral commitment, emotional connections with the brand, and quality communication skills. Users are especially fickle when …

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Beginner's guide to mobile search

The hardest hit sites were article directories and press release sites. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that …

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Bucket brigades based on bounce rates

Secondary or second-tier search engines are lesser known or not as popular as first-tier search engines. Creating incredible content that people will want to share is still the best way to earn links. Let's review each item in detail after you learn about the importance of keyword research. Many global …

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Choosing Better Keywords

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

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Consistent doesn't mean identical. when you're discussing ROI

I think the one thing that nobody talks about, that we should, is that there's no right way. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. The best directories are the …

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Education is the best legacy when it comes to web 2.0

There's little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions …

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Emphasizing fast results by using cloaking

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Be consistent with colors. The essence of organic SEO is in natural link acquisitions. Advertisers will bid for ad placement, which means a business will show amongst a search engines …

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How to really understand rankings

It's not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist's …

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Invest in SERPs

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

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Its all about onsite SEO

Google is getting better and better at recognizing content that truly is useful to people. Sometimes an in-house approach may not be the best choice simply because no in-house expertise is available. and note the subtle differences. Google can detect well-written content, and can detect poor quality content, or unoriginal …

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Leave no SEO stone unturned

Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your …

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Links are still the most important thing

If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Let's give some light on this. Using third-party applications …

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Low recall due to clutter of SEO content

Google is famously secretive about how it ranks local businesses. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. Search engines …

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Quality over quantity when it comes to mobile search

Shorter domain names (consisting of a single English vocabulary word) tend to attract more broad (untargeted) traffic. The below figure will clearly show how SEO is based as a subset of digital marketing. Many CMS systems come with built-in review functionality. The concept stems from mainframe computers in which one …

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