Google is famously secretive about how it ranks local businesses. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. Search engines …

Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't …

Shorter domain names (consisting of a single English vocabulary word) tend to attract more broad (untargeted) traffic. The below figure will clearly show how SEO is based as a subset of digital marketing. Many CMS systems come with built-in review functionality. The concept stems from mainframe computers in which one …

One approach to avoiding thin content is to pay attention to page word count. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. The keys are great product, sound service, niche focus, great content, and good search engine optimization. You …

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. If the wrong people are hitting your website, it's all for nothing META tags are pieces of HTML code which some search engines …

You've seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Depending on your business, it can be important to be listed in …

Keep in mind: Domain Authority is not an absolute measure of your website's search engine standing. If you are creating an in-house application, be sure to include on-page and on-site SEO as part of your design. You can use some practical tools that'll make it much easier to find keywords …

This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most …

Quality IMC programs help maintain the strong voice a company needs to ensure customers hear its message through an emphasis on customer engagement in all marketing activities. Choose keyword frequency over keyword density. All of these steps help to gain organic traffic to your website.Google is the most popular …

In essence, consumers tend to prefer brands sold by socially responsible companies. When itoccurs, shoppers select from a group of brands rather than one specific brand. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms How can e-commerce programs and …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. If you're going to change a URL, but you don't want its link juice to disappear, you can use a 301 redirect. A …

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Technically speaking, it is possible to design sites on …

They then launched Google+, which started as another copy of Facebook. That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. Thanks to improvements in the Google …

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Every SEO should know …