Education is the best legacy when it comes to web 2.0

There's little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions …

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Emphasizing fast results by using cloaking

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Be consistent with colors. The essence of organic SEO is in natural link acquisitions. Advertisers will bid for ad placement, which means a business will show amongst a search engines …

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How to really understand rankings

It's not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist's …

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Invest in SERPs

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

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Its all about onsite SEO

Google is getting better and better at recognizing content that truly is useful to people. Sometimes an in-house approach may not be the best choice simply because no in-house expertise is available. and note the subtle differences. Google can detect well-written content, and can detect poor quality content, or unoriginal …

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Leave no SEO stone unturned

Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your …

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Links are still the most important thing

If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Let's give some light on this. Using third-party applications …

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Low recall due to clutter of SEO content

Google is famously secretive about how it ranks local businesses. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. Search engines …

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Quality over quantity when it comes to mobile search

Shorter domain names (consisting of a single English vocabulary word) tend to attract more broad (untargeted) traffic. The below figure will clearly show how SEO is based as a subset of digital marketing. Many CMS systems come with built-in review functionality. The concept stems from mainframe computers in which one …

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Remove unnecessary outbound links

One approach to avoiding thin content is to pay attention to page word count. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. The keys are great product, sound service, niche focus, great content, and good search engine optimization. You …

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Short Story: The truth about non reciprocal links

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. If the wrong people are hitting your website, it's all for nothing META tags are pieces of HTML code which some search engines …

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Tactics around html

You've seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Depending on your business, it can be important to be listed in …

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Take care when dealing with backlinks

Keep in mind: Domain Authority is not an absolute measure of your website's search engine standing. If you are creating an in-house application, be sure to include on-page and on-site SEO as part of your design. You can use some practical tools that'll make it much easier to find keywords …

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The death of LSI

This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most …

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The hidden agenda of gateway sites

Quality IMC programs help maintain the strong voice a company needs to ensure customers hear its message through an emphasis on customer engagement in all marketing activities. Choose keyword frequency over keyword density. All of these steps help to gain organic traffic to your website.Google is the most popular …

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To get fast rankings, you need local search

In essence, consumers tend to prefer brands sold by socially responsible companies. When itoccurs, shoppers select from a group of brands rather than one specific brand. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms How can e-commerce programs and …

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To get fast rankings, you need quality

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. If you're going to change a URL, but you don't want its link juice to disappear, you can use a 301 redirect. A …

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To get fast rankings, you need stickiness

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Technically speaking, it is possible to design sites on …

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Transmitting, receiving, and processing information

They then launched Google+, which started as another copy of Facebook. That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. Thanks to improvements in the Google …

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