Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. It's also important to understand that SEO is not the only way to show up on top of search engines. Think rifle, not …

Make sure you understand the acceptable performance baselines, the scheduled maintenance times, and the change request methodology (if any). High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the …

Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. To combat this add a list of related articles at the end of each blog as …

A tool that is useful for keeping track of your character count is Nightbird. If your primary audience is in Australia and you are hosting your site in Los Angeles, your users in Australia will experience long network latency (slower site response times). You can get up to six sitelinks …

The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to …

Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. When an ad convinces consumers of a brand's superiority, persuasion has taken place. Those individuals involved in designing a communications campaign must thoroughly understand the product being sold …

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Many of the things you will be able to quickly fix or optimize that will make an impact on your …

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. A quality program identifies customer advocates who exhibit behavioral commitment, emotional connections with the brand, and quality communication skills. Users are especially fickle when …

The hardest hit sites were article directories and press release sites. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that …

Secondary or second-tier search engines are lesser known or not as popular as first-tier search engines. Creating incredible content that people will want to share is still the best way to earn links. Let's review each item in detail after you learn about the importance of keyword research. Many global …

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

I think the one thing that nobody talks about, that we should, is that there's no right way. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. The best directories are the …

There's little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions …

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Be consistent with colors. The essence of organic SEO is in natural link acquisitions. Advertisers will bid for ad placement, which means a business will show amongst a search engines …

It's not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist's …

We are dedicated to using any white-hat techniques we can to ensure that your company raises in the search engine rankings of platforms like Google, Yahoo and Bing. cause a few issues. For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking …

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

Google is getting better and better at recognizing content that truly is useful to people. Sometimes an in-house approach may not be the best choice simply because no in-house expertise is available. and note the subtle differences. Google can detect well-written content, and can detect poor quality content, or unoriginal …

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your …

If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Let's give some light on this. Using third-party applications …

Google is famously secretive about how it ranks local businesses. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. Search engines …

Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't …

Shorter domain names (consisting of a single English vocabulary word) tend to attract more broad (untargeted) traffic. The below figure will clearly show how SEO is based as a subset of digital marketing. Many CMS systems come with built-in review functionality. The concept stems from mainframe computers in which one …

One approach to avoiding thin content is to pay attention to page word count. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. The keys are great product, sound service, niche focus, great content, and good search engine optimization. You …

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. If the wrong people are hitting your website, it's all for nothing META tags are pieces of HTML code which some search engines …

You've seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Depending on your business, it can be important to be listed in …

Keep in mind: Domain Authority is not an absolute measure of your website's search engine standing. If you are creating an in-house application, be sure to include on-page and on-site SEO as part of your design. You can use some practical tools that'll make it much easier to find keywords …

This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most …

Quality IMC programs help maintain the strong voice a company needs to ensure customers hear its message through an emphasis on customer engagement in all marketing activities. Choose keyword frequency over keyword density. All of these steps help to gain organic traffic to your website.Google is the most popular …

In essence, consumers tend to prefer brands sold by socially responsible companies. When itoccurs, shoppers select from a group of brands rather than one specific brand. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms How can e-commerce programs and …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. If you're going to change a URL, but you don't want its link juice to disappear, you can use a 301 redirect. A …

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Technically speaking, it is possible to design sites on …

They then launched Google+, which started as another copy of Facebook. That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. Thanks to improvements in the Google …

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Every SEO should know …