SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. For sites "with just a few things to mark up," Google also offers a tool within Search …

Keyword density refers to the number of times a particular keyword is used in the content of your website. The cloak-and-dagger element makes it a little more fun. Evergreen content is quality, useful content that is relevant to readers for a long period of time. Google knows that if a …

Firms often advertise more during peak seasons such as Christmas, seeking to send messages during the times when customers are most inclined to buy, or when they are on the hot spot. However, if the info isn't easily noticeable, you'll have a problem. Meta description tags can influence click-throughs but …

This research process is very similar to competitor analysis, only this time your focus is solely on the site you are assigned to work with. It can also affect the search engine index freshness of your pages. Websites that are popular and have a lot of links shared on social …

I strongly believe that relevant links have a bigger impact on the algorithm. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your …

These are all very important questions to ask yourself when assessing the homepage and website overall. Evergreen content basically means well-written content about topics that do not go out of date-or at least, not easily. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. As you …

If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would …

Google's SEO Starter Guide states that, "If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would." In other words, including keywords - or at least clear and direct information - in your URL is a best …

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it's user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Search behavior is always changing, so search engine …

If you follow the best practices for marketing your business with engaging, informative content, it can be a great way to build relationships with your customers and share real knowledge without having to pitch your products or services. Google has come out and said that HTTPS is a confirmed ranking …

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Make sure any SEO consultant you hire has years of real-world SEO experience. As an SEO, your primary goal is to make sure that each page has …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Individuals spend an average of 3 hours and 18 minutes per day on mobile devices. Higher perceived subjective costs associated with collecting external information decrease the likelihood that the …

Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. Market segmentation (dividing your market into smaller sets of prospects who share certain characteristics) takes many different forms. Rather than repeating body copy on pages, sites with a low ratio of unique …

You need to see things from your customers' point of view and, more importantly, you need to write the things that appeal to their viewpoint. Many quality open source software packages are worth exploring. Search engines pay attention to how long a user stays on your website and the pages …

What a user enters into the Google search box is considered a keyword or keyword phrase. The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it. If you have the exact match domain name, search engines will give your domain priority. Customized …

Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal mistake. Shared hosting comes in many variations. Keyword …

Understanding at all times what is happening with your site from both a webmaster and statistician's viewpoint will only reap benefits. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. When performing SEO, it is …

The higher the metric, the higher the ranking power. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Google values relevancy to the user's search more than it values pure LINK Authority. When the content …

These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it's no longer about the exact numbers. Marketing objectives are paired with key target markets. SEO today is increasingly driven by natural language …

One should always keep an eye on those who want to take your spot. Many small and large organizations employ virtual private servers (VPSs). The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. The two biggest algorithm changes that Google released to ward …

Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. Think long term rather than short term. Short term will get you …

Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. It's also important to understand that SEO is not the only way to show up on top of search engines. Think rifle, not …

Make sure you understand the acceptable performance baselines, the scheduled maintenance times, and the change request methodology (if any). High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the …

Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. To combat this add a list of related articles at the end of each blog as …

A tool that is useful for keeping track of your character count is Nightbird. If your primary audience is in Australia and you are hosting your site in Los Angeles, your users in Australia will experience long network latency (slower site response times). You can get up to six sitelinks …

The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to …

Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. When an ad convinces consumers of a brand's superiority, persuasion has taken place. Those individuals involved in designing a communications campaign must thoroughly understand the product being sold …

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Many of the things you will be able to quickly fix or optimize that will make an impact on your …

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. A quality program identifies customer advocates who exhibit behavioral commitment, emotional connections with the brand, and quality communication skills. Users are especially fickle when …

The hardest hit sites were article directories and press release sites. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that …

Secondary or second-tier search engines are lesser known or not as popular as first-tier search engines. Creating incredible content that people will want to share is still the best way to earn links. Let's review each item in detail after you learn about the importance of keyword research. Many global …

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

I think the one thing that nobody talks about, that we should, is that there's no right way. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. The best directories are the …

There's little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions …

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Be consistent with colors. The essence of organic SEO is in natural link acquisitions. Advertisers will bid for ad placement, which means a business will show amongst a search engines …

It's not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist's …

We are dedicated to using any white-hat techniques we can to ensure that your company raises in the search engine rankings of platforms like Google, Yahoo and Bing. cause a few issues. For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking …

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

Google is getting better and better at recognizing content that truly is useful to people. Sometimes an in-house approach may not be the best choice simply because no in-house expertise is available. and note the subtle differences. Google can detect well-written content, and can detect poor quality content, or unoriginal …

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …