SEO metrics should be continually analyzed and the results should be reviewed to see if progress toward various goals takes place. When determining the value of a keyword topic it's important to understand what it will take to drive traffic for that keyword. SEO is partly about building appropriate content …

Web advertising programs also receive attention along with search engine optimization (SEO) techniques. Read on for more information! To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website's search engine ranking and keeps it there. Good content plays a …

This research process is very similar to competitor analysis, only this time your focus is solely on the site you are assigned to work with. It can also affect the search engine index freshness of your pages. Websites that are popular and have a lot of links shared on social …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Individuals spend an average of 3 hours and 18 minutes per day on mobile devices. Higher perceived subjective costs associated with collecting external information decrease the likelihood that the …

What a user enters into the Google search box is considered a keyword or keyword phrase. The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it. If you have the exact match domain name, search engines will give your domain priority. Customized …

One should always keep an eye on those who want to take your spot. Many small and large organizations employ virtual private servers (VPSs). The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. The two biggest algorithm changes that Google released to ward …

Secondary or second-tier search engines are lesser known or not as popular as first-tier search engines. Creating incredible content that people will want to share is still the best way to earn links. Let's review each item in detail after you learn about the importance of keyword research. Many global …

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. If the wrong people are hitting your website, it's all for nothing META tags are pieces of HTML code which some search engines …