Reasons that marketers love Google algorithms

Page copy should be informative and of interest to you readers. Don't write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you'll only get …

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How can I optimise preferred domain across a Website?

Images should be properly sized and compressed to avoid bloat. In other words, when you integrate all aspects of digital marketing and connect the dots to form a wholistic strategy, you will have also fostered the building blocks of a near-perfect SEO campaign, completely organically (no pun intended). A well …

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Clear and unbiased facts about offsite SEO

It is used on search engine result pages (SERPs) to display preview snippets for a given page. Search engines need to provide relevant results to searchers (so that they'll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about …

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Measure and Improve by paying attention to reporting

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business' content marketing strategy. Over the years, I've gotten very far with my on-page SEO strategy. You'd be surprised: Smart on-page SEO and especially …

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We've reached a tipping point when it comes to bread crumbs

If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would …

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Concentrate on actionable sitemaps

Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal mistake. Shared hosting comes in many variations. Keyword …

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My thoughts on SERPs

Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. Think long term rather than short term. Short term will get you …

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Emphasizing fast results by using cloaking

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Be consistent with colors. The essence of organic SEO is in natural link acquisitions. Advertisers will bid for ad placement, which means a business will show amongst a search engines …

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