Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Today, the secret to SEO is no secret at …

As I've mentioned throughout this guide, making sure that your technical (on-page) SEO is taken care of is the most important beginning to a powerful, well ranking site. However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their …

If you follow the best practices for marketing your business with engaging, informative content, it can be a great way to build relationships with your customers and share real knowledge without having to pitch your products or services. Google has come out and said that HTTPS is a confirmed ranking …

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Make sure any SEO consultant you hire has years of real-world SEO experience. As an SEO, your primary goal is to make sure that each page has …

The higher the metric, the higher the ranking power. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Google values relevancy to the user's search more than it values pure LINK Authority. When the content …

Google is famously secretive about how it ranks local businesses. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. Search engines …

You've seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Depending on your business, it can be important to be listed in …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. If you're going to change a URL, but you don't want its link juice to disappear, you can use a 301 redirect. A …