Googlebot reads the robots.txt file. SEO has the potential to promote companies, without them having to pay anything extra for advertising. If you lack marketing and search optimisation skills in your organisation, you need to think about outsourcing to an seo services that can become your long-term marketing partner …

At the operating system level, Windows and Linux platforms are quite different. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. One of my favourite places to visit in the UK is York - what's yours? If New Media Now …

There are other tools available to evaluate your backlink profile, but so long as they provide you with accurate information, the differences come down to UI, so your choice should be based on personal preferences. So no, Google is not merely adding up all the backlinks a site has and …

The fact is that for many people, the word Google is synonymous with the term search engine. Long titles aren't displayed in full in search results which can be unhelpful to users. If your business is presenting stock images as an actual representation of your business, then your potential customers …

Not everyone can be an ICANN registrar. An effective IMC program incorporates these new elements into the advertising and promotions plan. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important …

These are all very important questions to ask yourself when assessing the homepage and website overall. Evergreen content basically means well-written content about topics that do not go out of date-or at least, not easily. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. As you …

These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it's no longer about the exact numbers. Marketing objectives are paired with key target markets. SEO today is increasingly driven by natural language …

It's not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist's …

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

In essence, consumers tend to prefer brands sold by socially responsible companies. When itoccurs, shoppers select from a group of brands rather than one specific brand. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms How can e-commerce programs and …

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Technically speaking, it is possible to design sites on …