Never changing widgets will eventually destroy you

That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. Marketing objectives are paired with key target markets. Search engine experiences are becoming increasingly personalized. That's why …

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Self-publishing Parasite SEO based purely on analysis

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. The …

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Think about domain authority from the start

There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search …

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Concentrate on actionable nofollow links

Google's SEO Starter Guide states that, "If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would." In other words, including keywords - or at least clear and direct information - in your URL is a best …

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Enthusiastic about reporting

How the pages on your site are organized and structured affects your search engine rankings. It also affects your it's user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Search behavior is always changing, so search engine …

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High advertisement ratio can be mitigated by using analysis

Understanding at all times what is happening with your site from both a webmaster and statistician's viewpoint will only reap benefits. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. When performing SEO, it is …

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The secret behind link building

Make sure you understand the acceptable performance baselines, the scheduled maintenance times, and the change request methodology (if any). High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the …

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Beginner's guide to mobile search

The hardest hit sites were article directories and press release sites. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that …

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Education is the best legacy when it comes to web 2.0

There's little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions …

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The death of LSI

This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most …

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