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When auditing your site, take time to think about landing pages

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HTML Sitemaps

By targeting personas with user intent and combining keywords with this research, it is possible to reach your target audience with a level of sophistication and optimization that they have not seen before. If this is the you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. A significant factor affecting loading times in general is a website's complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background.

Ranking high in the search engines is tough.unless you concentrate on indexed pages

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Measure and Improve by paying attention to reporting

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